Have you tried going LIVE on your Social Media?
When it comes to the benefits of using videos for brand engagement, there are absolutely no doubts about the fact that videos get you far more engagements and fan following than any other social media tactic. It, therefore, came as no surprise when YouTube, still running ahead as the second most visited site on the web, also launched its live streaming channel YouTube Live.
Videos have always been a great way of educating, engaging and connecting with followers as compared to any other medium. This is the reason why we can now see that almost all big brands are shifting their focus on creating videos to influence their potential as well as existing customers.
What is live streaming?
Live streaming is simultaneous recording and broadcasting of videos at the same time; hence users can interact with the broadcaster, ask questions and also chat with other users by entering the chat rooms.
Simply put, live streaming is your way of conducting your ‘Face to Face Interaction’ with your customers in real time.
How can you use live streaming to engage people?
Around the web, not just brands but celebrities are also using creative ways of engaging people and promoting their upcoming product or service launch through live streaming. People can chat live with their favorite celebrity or brand and ask questions too.
It’s a great way of showcasing your product or service, making important announcements and also educating people about your new launch as people feel more connected. Moreover, it builds a feeling of trust with the audience when they can talk to you, ask questions and get an insight into your brand.
Most importantly, there is almost zero cost to it and thus turns out to be an economical way of marketing in the current scenario.
Where to start?
If you are still thinking about where to start from, ask yourself the question on which social media platform your audience spends most of their time. If your analytics shows they are on Twitter then you can use Periscope and if most of your target audience spends their time on Facebook or YouTube you can use Facebook live or YouTube live.
An important point to note is that it is always good to plan in advance regarding what you want to share with the audience to make most out of the live session. Also, informing your followers in advance about the date and time when you will be live will help them make a note of your live session, so that they don’t miss it.
If you’re looking to learn more about this exciting new digital marketing technique and its possibility of taking your brand engagements through the roof, then get in touch with us at +(61) 426885249 or email at [email protected] because we’re not just any social media marketing agency in Sydney, we are the ones who care for your brand!