In recent years, web page speed has become very essential than any other thing. We cannot ignore the fact that your entire online presence or digital strategy revolves around the site speed. When it comes to SEO ranking on mobile or website, or paid ads on Google, the speed of the website play a major role. The speed determines and hampers both experience and conversion on Google. Websites that have low conversions, low page visitor or high bounce rate have a slower speed. Website with slower speed is not preferred as the reader or viewer will not have the patience and will switch to some other website. However, this is equally crucial for businesses with long conversion funnel on the site. This can be a challenge there are multiple steps and pages associated with the conversion funnel. To help your business grow on the internet, you can always refer to a digital marketing company in Sydney.
While most of us are aware of web page speed being extremely essential, here are a few things what it leads to when not taken care of properly. Check out what impacts does it lead to different digital channels.
Effect on SEO Ranking – Website speed is a very essential factor that determines the ranking factor. Optimizing your mobile site speed is crucial otherwise it may hamper your website’s conversion. However, you can clearly witness the downfall in the website’s SEO rankings and organic traffic with the slow speed of the website. When looking for improving the ranking of your website, you can take the help of SEO Company in Sydney.
The reason behind why website page speed affects the ranking is because it is one the main sign of quality that your viewer or reader experience. A website with fast speed will give a better experience whereas a slow site speed will be poor user experience.
Effects on Paid Search – Pay per click and website speed helps a lot in determining the quality score of the website. When looking at the paid media, quality score is basically how frequently you are visible on the search area. With a slow site speed, Google will calculate the user experience and bring down the website’s score. Quality score, apart from this, also determines how much you are paying and what your average position on the search engine ranking page. Just like any other digital channel driving traffic towards your website along with low site load time and conversion rate, the bounce rate is higher. This automatically increases the quality score of your website on Google. You can always look for SEO services in Sydney to let your website grow on Google.
Effects on Social Media Ads – Just like paid ads in Google, there are certain social media platforms that prefer higher speed when it comes to ads. Facebook, Twitter or Instagram also wants to offer you the best result which is why a website with great speed is a must to make the experience better. According to a social media marketing agency in Sydney, an algorithmic change of Facebook in 2017, the site speed helps in enhancing the quality of experience which is why it needs to be prioritized. This also determines whether your ads on social media will be prioritized or not.
Effects on Conversion and User Experience – As we already know that a website’s speed affects a number of digital marketing channel, but it also affects the experience of the user and conversion. User experience directly affects SEO, social ads, paid Google ads, this is why have the best website speed is extremely crucial. Web page site is a great reason which is why people often shifts to other website or web page if the quality is poor. A website with slower load time will not let people stick around and bounce to your competitor. This is why the slower website has a higher bounce rate as compared to the faster ones. This bounce rate is too determines the SEO ranking of your page. If you are clueless about the web page speed, you can always refer to a digital marketing agency in Australia.